The best way to optimize your Instagram channel for direct sales will yield huge benefits.
This article will show you the best ways to utilize Instagram for Direct Sales Marketing business. The aim for this guide is to transform the account you have on Instagram account into an income opportunity.
If you don’t understand the basics of marketing on Instagram, you allow the rivals to be successful.
Marketing on Instagram increases buy instagram views your website’s in terms of traffic and viewers per day. Indeed, Instagram is just that powerful! (source: affiliatemarketing.com)
Below , I will share the best tips for affiliate marketers. If you’re looking to sell direct sales items using Instagram it is important to keep going through the article.
#1: Tell People What to Do
Nothing will help grow your business more effectively than telling your clients what you would like them to do. This is a Call to Action. It works, it is tried and tested and it’s factual. In the fast paced online world of social media you have to show your audience what you can do to help them. Then , you quickly inform them where they can get assistance. Actually, your audience will appreciate the “straight to the point” tactic.
From our own personal observation, Instagram is a unique social media site in this regard. An average user on Instagram is likely to scroll through an image, look at the description, and follow any call-to-action. It’s as simple as that. To increase sales through Instagram you need to provide a call to action “Click the link in profile if you want to learn more!”
As we have seen, when the call to action precedes the amazing offer you get more leads.
Wow! Sounds fantastic right? But guess what? It works.
There are numerous ways to draw attention to your target audience. It all starts with getting the right messages and images to action. This leads us to tip number two.
#2. Identify Your Audience’s Preference
Images that are appealing to the consumer’s preferences are the most crucial step to the business to make money on Instagram.
Finding, targeting, and remaining in touch with your audience is the main thing to consider. And whether you make the most income from this platform.
Knowing your audience’s preferences is a huge topic. I have seen what happens when business owners publish the wrong content to the desired viewers. Let’s just say that it’s not attractive!
Luckily, you’re in this article with an knowledge of the preferences of your readers. Therefore, this is a simple task. Go back through your Instagram feed and look at the popular posts. What’s been the subject of comments, shares and likes? Your audience is likely to have the same preferences and tastes you do. Make sure to begin each Instagram post with a question “Would this image pique my interest?” “Would I buy this?” If you answered yes, then you’ve found a fantastic piece of content.
Take a look at your competitors’ pages as well. Check out their popular posts as well as images. As you look for images your niche audience is interacting with, design similar ones to your site’s page.
Once you’ve established the preferences of your audience It’s time to get to tip 3.
#3 Identify the Profit Locations
The options to monetize your Instagram account Instagram are limited if you are a direct sales company. Most direct sales companies don’t allow affiliates to take out advertising space. Take a look at the fine print in your affiliate agreement. Chances are good that paid advertising isn’t permitted.
So what are you supposed to do?
Do you remember tip number one? What is the call to action? Your affiliate situation demands that you implement a strong call to action to a profit site.
But wait. Do not post your affiliate link in this place Make a freebie that is interesting instead. The aim is to direct the audience to content. This freebie can be shared by posting the link on Instagram or any other social media platform. This link can collect email leads from those who want more information.
What is content? Content is the information your target customers want. If you’re in the cosmetics industry , then maybe a complimentary tip for contouring tips is a great idea. If you are in the health and wellness industry and you are looking for recipes with low fats, then these will work.
The goal of these profit locations is to capture your Instagram viewers and turn these into potential leads. Create a call to actions to “Click the Link in the Profile” in the description. This is your profit place. After that, you shift from your profit area to a sales funnel. Read on for the fourth tip.
#4: Educate, Give Variety and Repeat
After you have led your audience to the profit location you need to have an action plan. Find the leads that were interested in your freebie , and turn them into sales.
We recommend a method using three different elements.
Start in education.
A person who would like your freebie is the “freebie-seeker’. Until you provide them with information on your products, they are unlikely to purchase.
Inform them of the information they need and start building trust.
Give your leads variety.
The key to converting a lead into sales is having a multistep follow-up sequence in your inbox. Develop a plan for marketing that incorporates email marketing discounts, and valuable “how to” graphics. Think of infographics that teach them a new technique with your product. Also, you should invite them to webinars, or other live events that are hosted by you. This is crucial to getting them to the sale. What is effective for one person may not work for everyone. It is essential to have enough variety to capture sales from many different personalities.
Humans need to hear the identical message on average 12 times before it finally kicks in. You may feel exhausted at repeated information regarding your products over and over. Understandable. But you must realize that your customers didn’t listen to your message the first time. They may not have heard from you the third or fourth time!
Do not make the mistake of thinking that your single “before and after” image on Instagram will get you a deal. The goal of Instagram marketing is to draw the potential customer into a sales setting. It is here where you repeat your sales pitch over and over. If your audience was able to hear the sales pitch for the first time, you’d have had thousands of sales.
If that’s not the case, then there is a good chance that they’ve not heard your pitch. Remove them from the social media channel with a call to action. Make them go to a “profit location’. Put in place a variable marketing campaign and talk to them again then, and again.
#5 Analysis & Optimization
In the end, optimization and analysis should form a major part within your Instagram strategy. There are two distinct strategies for analysis that you should be aware of. Quantitative (measurement) and Qualitative (non-measurement).
This is where you can quantify the interaction with each image or post. Create a spreadsheet (or employ an analysis program) which allows you to determine the amount of interaction for each post.
The desired measure for you is going take the form of the number of times people click to your profile link.
You will want to measure how many of those clicks were converted into leads (they gave you the opportunity to send an email). Quantitative measurement shows you revenue potential. If each of these leads follow your marketing strategy (tip #4) you have a good starting point.
The goal is to create efficient Instagram campaigns. Therefore, the more information you add to this analysis, the more effective you’ll be.
* Day / time of day displayed
* Content type – link, photo, video etc.
* Ratio for link clicks for lead acquisitions.
This strategy can help you build an understanding of what efforts yield results, and which are just a ineffective use of your time.
Qualitative analysis is looking at aspects of your marketing that is not just numbers. Your qualitative analysis will cover the aesthetics of your business. Here are some suggestions to start with.
Do I provide enough details? Does my content help my efforts (giving the readers enough information to prompt them to take act)?
* Does my offer be useful on Instagram? Instagram platform?
* Given all that I know about marketing, do I look like a “spammer”?
* Do I provide genuine value to my audience?
These qualitative measurements should be among the most important considerations. Are you paying care about the service your business provides or are you trying to make money? Believe us. People know the difference between a sales person and someone who has the right value.
The only way you will make sales is by being the value-leader first, through qualitative analysis. The more value you offer away the more success you will experience.
This process is a long one.
It’s possible to feel confident to push your direct sales products on social media. Again, trust us. Consider presenting yourself as a value leader and you’ll make more profits in the long term.
Five tips have been shared to increase the revenue of your direct sales business using Instagram.
1. Give people instructions on what to do
2. Identify your audience’s preferences
3. Identify the profit location
4. Instruct, variety, and repetition
5. Optimization and analysis
If you follow these guidelines, you’ll outshine your industry competition. Direct sales can be lucrative via social media. But you must prove that you’re a benefit to your customers first.