The 5 Best Email Marketing Strategies For Small Businesses

As a general rule people need 7 to 12 exposures to your marketing messages before they will take any action GoDaddy email login. This is why email marketing is so effective. You van send several messages in a very cost effective way and build a long-term relationship with your audience so that they become customers for life. So how can you achieve better results with your email marketing and take advantage of this effective medium?

The more you understand your customer, the better. When you know what their problems and needs are, you to make your email marketing campaign more relevant to them. It may sound obvious, but before sending an email about your products or services to somebody, you need to make sure that the person is actually a potential customer.

Email marketing is about developing a relationship with the people on your database. There is a presumption that if you send too many emails, it will aggravate your recipients. But if you don’t send emails on a regular basis they will forget about you. People will only get irritated if you send them rubbish, so every email should provide something value. Don’t just continually blast out sales messages. If you would not send the email to your best friend, then don’t send it to the people on your list.

The email subject line is like the headline of an advert. It’s what people will first see in their inbox. If they don’t like what is written in the subject line or if it doesn’t make them want to read what’s in the email they will pay no attention to it. If you send an email without anything written in the subject line, it will most probably get deleted as soon as it arrives in the recipient’s inbox

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