I love doing what I’m doing. Being an Internet marketer is probably the coolest job in the world. Not only do I get to earn more than what most are earning, I get the chance to make a difference in the lives of people I come in contact with- be it online or off.
I get such a high from marketing my products. Questions like “Am I getting through my customers? Will they buy my product? Am I using the right advertising strategy?” add an element of thrill to my day KICKASSTORRENT. And I always aim to answer each question affirmatively. It’s the only way to know that I’m going to make money… tons of it.
Selling is the heart and soul of this business. It’s what fuels your success. Truth is, if you don’t know how to sell, your business isn’t going to be worth shit kickass movie 2. And for you to sell right, you’ve got to learn one cardinal rule in selling. This has been handed down from the great marketing legends like John E. Kennedy and Claude C. Hopkins and has been closely followed by those who have been hugely successful today.
That first rule in selling is this: Give your customers reason to buy your product. Hell, this is friggin’ simple to digest. But many, far too many, marketers (and I hope you’re not one of those) fail in this regard. All they do is encourage their audience to buy their product or subscribe to their service. This isn’t enough.
Why should they part with their hard-earned money for what you’re selling? Does it cater to their wants and desires? Are you providing them with a solution to a problem? Do they need it? If you don’t give them an incentive to buy, they’re not going to. No one in his right mind would.
So take a look at your advertising tactics and see if this essential element is missing from them. Let’s say you’re in the business of selling digital cameras. Sure, your copy has outlined in careful detail all its state-of-the-art features and sleek design. You’ve got kickass pictures in every conceivable angle and even freebies and great discounts. But you wonder why the sales aren’t coming in.
Well, you haven’t given them a reason to! Sure, the features are great, the discounts are tempting, but without a reason for them to buy your digicam, you’re never going to clinch the sale. Consider the emotional pull when you say that it would capture their family’s most memorable moments forever. Or the tug it’s going to have on a mom with rowdy kids when you say that it can withstand impact, falls and even water soaking? Now, they’ve got tons of reasons to buy your product.
As a marketer, these reasons might seem obvious enough for you that it’s easy to assume that everyone else sees them. But this is not always the case. You’ve got to spell it out for them. The reason to buy has got to be crystal clear, otherwise, you’re going to end up with low, low, crappy sales. Or none at all.
I want to ask you something: Why do you advertise? I can almost feel your smirk as you answer: “Isn’t it obvious? To get my product known, of course!” Well, if that’s your answer, man, you’re bound to lose. Big time.
Introducing your product to the market is only part and parcel of why you ought to advertise. Getting people interested, to take a second look at what you have to offer, to sign up for your newsletter- all these aren’t the real reasons why you should advertise.
What is? The bottomline of your advertisement is conversion! If your advertisement doesn’t give you sales, it’s shitty advertising and you should pull it out. Far too many marketers spend so much time designing the perfect ad- and it is right that they should- but forget the real reason why they’re advertising in the first place! From the image to the text, the ad must get the attention of its target audience. It must let be interesting enough to get them to click on it. But most importantly, it should lead them to buy your product. If your ad is only limited to generating traffic, but aren’t giving you conversions, you’ve got some serious rethinking (and in all likelihood redesigning) to do.
There is only one criterion by which you judge the success of your ad campaign. Sure, there are many metrics to consider- traffic generated, clickthrough rates, etc.- but all these are all geared towards that same criterion: To see if its giving you the sales you need.