We have all heard “Don’t put all of your eggs in one basket” and “You should diversify your investment portfolio for a better ROI (Return on your investments)”. With the economy in such financial crisis right now both of these phrases hold true. I would like to add a new phrase for all Massage Therapists to consider “Diversify your List-of-Services for a better ROC (Return of Clients).
I teach a continuing education workshop on Marketing and Client Retention. During the class I write the word “MASSAGE” on the board and ask the attendees what they see, of course they say the word Massage, which tells me at least they can all read. I then ask them to look closer because the word is more than one-dimensional; it is their product/service what they offer their clients. If they want to be successful they need to diversify the word “MASSAGE” into a menu of services, products and offerings 강남펄안마.
Diversifying your services is a great way to increase your client base, frequency of client visits and increase your bottom line. I have one client who feels she can’t afford to pay for a 1-hour massage, however, she will come in twice a month for two 30-minute sessions, which is $16.00 more per month than a 1-hour session. She feels this works better for her monthly budget and it also increases her frequency of visits. If I had not diversified my services to include a 30-minute session, I would not have this wonderful woman as my client.
Pre-paid packages are another great item to add to your menu of services, especially when the economy is distressed. Packages allow you to keep clients coming in on a regular basis while offering them a price break of $5.00 to $10.00 off each session. When times are tough clients will start cutting their budgets. A lot of them realize that right now is the time they really need a massage but wonder if they can still afford it. By diversifying your menu of services to include Pre-pay packages your clients will see this as a way to continue to take care of their well-being while keeping a little money in their account.