Depending on the nature of your business product photography is something which can prove to be extremely difficult. There are some products which it seems are almost too easy to photograph well, making advertising photography simple. But more often than not it is those products which people assume are easy to photograph which in reality are extremely challenging.
In this article we will look at a few examples of how product photography can be seriously underestimated, and may even backfire unless you take advantage of a seriously professional and highly experienced product photographer who knows the tricks of the trade well enough to be able to overcome the many problems in advertising photography which most of us don’t even realise exist.
The first area includes those products which are reflective in some way. This will of course include mirrors, but just as easily can include things like kettles, toasters, metallic lighting fixtures and even those products which may reflect light in a less clear way, such as DVDs and CDs. Reflections can be particularly hard to deal with, because fotografia de producto whilst it may be relatively easy to set up the stage area with a back cloth and lighting, reflections will achieve several things you’d rather avoid.
First of all there’s the risk of the photographer and the camera equipment being visible in the reflection, as well as the studio, business, warehouse and other aspects which you really would rather were not included in the photograph. Reflections can also detract from the product itself, as well as reducing the way in which the lighting works, and in some cases may simply cause confusion between the product and the reflections seen in the products.
So how you photograph something which reflects so easily, such as mirrors, without the photographer, lighting, camera and everything else being visible within it? A professional photographer knows tricks of the trade which can manage to take a photograph which looks completely natural, and which will raise no suspicions at all that anything is out of the ordinary, but which at the same time will ensure that there are no reflections at all revealing what was in front of the product.